Desire dictates form. Form is not directly chosen yet is persuaded towards functional intent. Rules are not broken, instead they are taken advantage of to express the new.
During my time in art school there were always those dreaded 3 hour critique sessions during the photography classes. As soon as you walked in the room that day you would scramble to claim the "best" wall space. My criteria for the "best" space was determined by when I thought that part of the wall would be discussed. Did I want to just get the crit over with first thing, or drag on my torture...